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Join a Tribe!
Branding Challenge Series Years ago, when I began my career as a freelance designer, I was of the mentality that I was on my own in the world. Like many freelancers out there, I enjoyed my life and...
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Facebook: Friend Often, but Friend Well
I’ve heard a lot of different opinions regarding “social media etiquette.” Let’s get real: historically, the Internet hasn’t exactly been the place for etiquette; however, today’s top social...
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3 Social Networking Sites: Even I Need to Remember
I’m sure you’ve heard of all the popular social networking sites, like Facebook, LinkedIn and Twitter. I know it is hard to believe there are additional tools out there your company can use to...
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Business Card Psychology 101
The Japanese are very particular about the ritual surrounding the exchange of business cards. The business card (or meishi) is presented face up while bowing down, with both hands on either side of...
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Business Card Psychology 102
Last month at The Branding Spot, I received a lot of great feedback on my Business Card Psychology 101 post, so I was inspired to expand upon the topic even further! I previously discussed two types...
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Happy Holidays: It’s Follow Up Season!
Ah, the holidays: the perfect time for food, fun – and networking! No doubt you have a few networking events on your calendar during this busy holiday season. The great part about networking in the...
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Be Everywhere
Gone are the days when you could get away with marketing your business in just a couple mediums. Nowadays, you need to market everywhere: your brand (and even your reputation as a successful business...
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5 Tips for Social Media Success
From Facebook to Twitter, Pinterest to Instagram, and now Google+, social media can be pretty overwhelming at times. Trust me, I know. While I may know branding inside and out, I’m somewhat a social...
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Be Liked! Facebook Best Business Practices
By now you know you need to be getting the most out of your online presence and social media outlets, and the easiest way to do so is to tackle one social media outlet at a time. So this week on The...
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The New Networking Hotspot: Airplanes
While speaking with a few of my business friends the other day, I was quite shocked to hear that most of them had never given much thought to the idea of networking while flying. So many missed...
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Inside Edge 2013 Afterglow
First of all, let me say: WOW. I just returned from the Inside Edge 2013 Conference in Washington D.C., put on by the fabulously talented Angelique Rewers, The Corporate Agent. Held at the beautiful...
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Successful Networking: Never Forget a Name
The Oops Has this ever happened to you at a networking event…? You introduce yourself and the other person shakes your hand and states their name. You shake your head, acknowledging their existence...
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